You can look successful and still feel like your life is shrinking. Gregg Frederick led North American sales for a $2B global company. He grew revenue 48% in a down market. He carried $150M in responsibility. He traveled 150,000 miles a year. And he was quietly burning out. In this candid conversation, Gregg shares the moment that changed everything. A hospital hallway. A newborn son. A work call he should never have taken. We unpack what “reactive mode” really does to leaders, how high performers confuse urgency with leadership, and what it takes to rebuild success without losing yourself in the process. If you’ve ever felt productive but internally misaligned, this episode will hit home.
Topics Covered
Timestamps
00:00 – Success on paper, fear underneath
01:00 – The cost of performance under pressure
03:00 – Growing 48% in a down economy
05:00 – 150,000 miles of travel and young kids at home
06:30 – Living in reaction mode
10:00 – The hospital call that changed everything
11:30 – How pressure narrows thinking
13:00 – Executive coaching and vulnerability
14:30 – Leaving corporate leadership
16:00 – What changed at home
17:00 – Tools to shift from reaction to response
18:00 – Meditation, journaling, and mentorship
20:00 – Burnout warning signs leaders miss
22:00 – Rapid fire leadership questions
24:00 – Calm authority and redefining success
25:00 – Mental fitness and practical leadership resets
What You'll Learn
Mentioned in this Episode
Follow Claire on LinkedIn: https://www.linkedin.com/in/clairehayek/
Follow Gregg on LinkedIn: https://www.linkedin.com/in/greggfrederick/
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The cost of being “Always On” with Gregg Frederick
Claire Hayek: [00:00:00] You can look successful and still feel like your life is getting smaller. Today's guest lived that. He ran a huge sales organization. He traveled close to 150,000 miles a year. He carried the number. He also carried fear. Fear of failure, fear of letting people down, fear of slowing down. Then he hit a moment.
Where the cost got really loud.
Claire Hayek: Welcome to the NeuroLeadership Edge. I'm Claire Hayek. I'm a NeuroLeadership expert, TEDx speaker, founder of Mind, soul Purpose Team Building, and my work focuses on one thing, pressure proof leadership. Pressure feels productive, but it's costing you more than you realize. Pressure does not build leaders, it exposes them.
This show is [00:01:00] about what actually happens in your brain when the stakes are high, and how to stay clear, grounded, and effective, and lead with calm authority. No matter what I, today, I'm actually. Here from Paraguay sitting on my balcony. As you can see, this is a different setup, but you do what you can with what you got.
But I'm sitting down with Greg Frederick. Greg is the owner and principal consultant at G three Development Group. He's an executive coach and mindset trainer. He's worked in sales leadership at a serious level, and he's also trained. High level athletes. What I like about Greg is he speaks plainly about the part.
Most people hide the fear underneath the drive. Greg, welcome to the show.
Gregg Frederick: Thank you, Claire. I appreciate you having me on. Look forward to it.
Claire Hayek: this is a really interesting subject , I wanna know. More about the story, I want our listeners to really understand what was [00:02:00] happening.
Tell us, basically take us back to when on paper, if we put it right on paper, everything looked great. What did your life actually look like week to weeks? So we can paint that picture and people kind of like dive right into the reality. Right?
Gregg Frederick: So, around 2006, 2007, uh. I was head of sales for a company called Giant Bicycle.
Uh, they're the world's largest bicycle manufacturer. Uh, they're a $2 billion company. Uh, I, I was in charge of North American sales and. You know, we were under a lot of pressure to grow sales. Obviously as any sales person or sales manager, VP of sales, anybody in sales is always under that pressure to, to perform.
Before that, I, I, a little bit before that, I grew up racing BMX bikes. I raced bikes professionally. So I had always been an athlete, turned an athlete into sales. But as the head of sales, you know, there's tremendous pressure to get year over year sales [00:03:00] and to grow the business. Particularly when we got into 2008 when the economy started to take us a large slide especially here in the States.
Mm-hmm. You know, there was so much pressure to continue to grow the business.
Claire Hayek: Right.
Gregg Frederick: And we did just that. So in a three year period from 2008 to 2011. We grew 48%. But with that, I mean,
Claire Hayek: sorry, there you said, and I remember,
Gregg Frederick: yes.
Claire Hayek: You're carrying about 150 million
Gregg Frederick: Yes.
Claire Hayek: In revenue and leading about a hundred people.
Right,
Gregg Frederick: At at the end of that growth about, about
Claire Hayek: that. I mean, that's great.
Gregg Frederick: So the interesting part was, you know, a, as revenue grows, the demands on your, on your time, on your team, on your resources, on the company, resources grows tremendously as well. So we, what I'm most proud of in that process though, was growing profitably.
So it's sometimes easy to grow when you're throwing money and you're not growing [00:04:00] profitably, but we're growing revenue and growing profitably, and within a focus on our employee base. Okay. That's where our key success factor for, at least for me and my group was we started to really focus on the players, on our team.
Right. And their strengths and becoming the best team that we could be.
Claire Hayek: So you, you're obviously under, under a lot of pressure. I mean, this is kind of a big job.
Gregg Frederick: Yep.
Claire Hayek: Where did you feel pressure, what was it showing up in your body, in your mind, in your sleep, in your mood? Can we hone in on that?
Gregg Frederick: Yes. All of the above.
So part of it was so giant is based in, outside of LA I was remotely based in Orlando and our home headquarters is in Taiwan. So we were doing a lot of traveling between California, Taiwan, Orlando, plus seeing clients all over in between. And I was. As I was saying, getting more and more projects put on [00:05:00] because of the success.
You know, you, you build confidence in the company and the company starts adding more Yeah. And more to your plate. So next thing you know, I'm, I'm traveling, you know, two or three weeks to China or two weeks or three weeks to UK to help their business and, and observe what they're doing. So,
Claire Hayek: so you were traveling a lot?
Um,
Gregg Frederick: yes. About hundred 50.
Claire Hayek: That to your, yeah. What did that do to your family life? If I may ask.
Gregg Frederick: No, no, of course. So I have three boys, two, one was born in 2004. One was born 2005, and let me throw, I, I got my master's degree in from 2006 to 2008 on top of all that. Wow.
Claire Hayek: So,
Gregg Frederick: I, I, what it did to my family life, I mean, fortunately for me, my kids were young.
My wife was. Is tremendously supportive through all of that and including today. But you know, what was burning inside of me was going back, if you're familiar with [00:06:00] Clifton strengths, I have what they call high responsibility. And high responsibility is you can't, you just, you have a responsibility to everything that you sign up to do.
Claire Hayek: Right?
Gregg Frederick: Um, and when you're not being responsible to those things that you've committed to.
You feel like you're losing out. And you take everything on your plate.
Claire Hayek: Mm.
Gregg Frederick: Right? So you have a hard time saying no to anything. So here I am saying yes to everything, not having any boundaries.
Right. And what you can see between a travel and young kids and trying to get your master's degree and trying to hit these large revenue targets in a down market that pressure becomes so. So enormous. I can can't even imagine that you start to lose your, you start to lose your way, right?
Yeah. You start to, cut taking shortcuts in, in what you're doing as a, as a person. Not so much in the business because you're so business focused, but it was more about bumping a guy up against my true values and my authentic self.
Claire Hayek: So you were [00:07:00] winning professionally.
Gregg Frederick: Yes, for sure.
Claire Hayek: But were, you were losing everywhere else from what I, you know what I hear? I dunno. I
Gregg Frederick: say, you know, the comp, the high competitor of me is like, I don't know if I was losing everywhere else, but I wasn't, I certainly wasn't balanced or the, the life, the balance of life was definitely off.
Claire Hayek: Right.
Gregg Frederick: And it was hard to bring that.
The personal stuff back in balance with the work stuff.
Claire Hayek: But what did you, when did you first realize that was happening? That you were, you know, you were off balance basically?
Gregg Frederick: I in coaching we all try to find those trigger moments and there were a couple of them for me.
You know, it was every time I started to get on an airplane to go somewhere. It's that responsibility was kicking in on well, I'm leaving behind my family for a week or two. Right. Money started. I mean, with that success, you make good money, and I, you can't complain about that. I mean, that's all part of it, but, those other things that start to come into play about.[00:08:00]
You know that responsibility. It's back to raising my kids and wanting to be a part of my family's life and my, my kids. And then, that's where it really started to have a, a trigger moment. Then there were some other moments where, you know, when you're going into reaction mode, right, and things from headquarters or my boss, or the global president, right?
We're putting, being pushed down on you, you start to think, is this really worth it? Is this pushing my, my personal values or my purpose?
Claire Hayek: So you, you, you said something that word, you know, you, you lived in reaction mode. Yes. And how would you, you know, if some of us don't know what that is let's assume some of us don't know what that is, right?
Gregg Frederick: Sure.
Claire Hayek: How would you describe reaction mode and real life behavior?
Gregg Frederick: So in, in real life behavior that, that, that looks like you, you're picking up every call. You're on email, 20 hours a day. [00:09:00] You're, you
Claire Hayek: mm-hmm.
Gregg Frederick: You don't, there's no boundaries, right? You're constantly reacting to what's being asked of you.
Claire Hayek: Right.
Gregg Frederick: And then you're taking on more and more responsibility because you feel like that's what you need to do to, to stay where you're at or get ahead. Not realizing, you know. How that builds up and now it builds up into burnout for mo, for the most part.
Claire Hayek: Yeah. I mean, I can't even imagine.
Uh, I think a, a lot of people can, unfortunately can relate, and this is why we're talking about this, right? This is not right or wrong. This is more, yeah, this is what happens and with a lot of people, and, uh, there's something you can do about it. And here's a story, and this is why I really wanted you on the show, Greg.
Yeah. Uh, and I really appreciate you being vulnerable and open to even talk about this. Uh, I, I really applaud that. What was that moment, uh, that first moment where you, you start realizing that I don't wanna be in reactive mode anymore. I don't, I, I I need to change the way I do [00:10:00] things. And what did you choose instead?
Gregg Frederick: So it, interestingly enough, it, it had been these things build up over time, right? Yeah. So, and, and as people were resilient and, you know, we, we can certainly talk about the neuroscience, about being resilient and, and. And staying in that reactive mode. But for me, the, the main trigger moment was when my third child was born in 2012.
I, he had just been born like two hours before and I got a work call and I wasn't very happy that they were calling me, knowing I had just had to wow our third child. And the person on the other end was like, Hey, I really need your help. I really need your help. I'm like, listen, I, I don't want to be available right now.
And that it just came down to, Hey, you either get on this call or, you know, we have to deal with this later. And, you know, I, I stepped outside the hospital and I took the call, and I walked away from that call going what God's name am I doing here? Like, what, what have I, what, how have I [00:11:00] allowed myself to be in that reactive mode?
Like I, I can't continue to do that.
Claire Hayek: Uh, that, that's, uh, uh, I can't even imagine. Yeah. That, I mean, if we look at the brain, you mentioned, uh, neuroscience. Of course, we talk neuroscience on the show. If we look at it in plain English Yeah. When your brain is under threat, you know, your, your options kind of narrow.
Your body gets speed, your thinking gets smaller. You're in and, and fight or flight and leaders. Unfortunately, confuse that speed with leadership, with being present, with being anchored, with calm authority, with choosing to respond instead of react. And I know you live that, you live that every single inch of your body.
And, um, and until unfortunately, sometimes you know, life needs to give us that wake up call and some of us don't wake up. And hopefully by listening with people listening to this or watching the show. This really brings things into perspective and helps people stop, pause, and ask. Am [00:12:00] I doing the, you know, am I respecting my boundaries?
Am I choosing instead of reacting? Am I, uh, um, is this the life that I want? Am I completely fulfilled? Am I just lying to myself? Um, let's kind of look at what you did. You know, you, I know you know, you, we talked about this and you had, you told me, you know, you had to kind of redefine success in a way.
Gregg Frederick: Yes.
Claire Hayek: So. Tell me now, what is success to you now? So from that moment Yeah. What happened and how did you change it all around?
Gregg Frederick: So Claire taking a step back from that moment, 'cause to me that, that was the trigger moment. That moment I stood outside. To this day, I, we'll drive by the hospital and hate to say p.
S. PTSD, but it's similar, right? Like I drive by, I'm like, I can't. That's the moment that changed everything for me. Um, I
Claire Hayek: bet. Yeah.
Gregg Frederick: And I also want to I want to put a plugin for executive coaching because I had a very good, [00:13:00] or still have a very good executive coach that I've leaned on in those times.
Uh, right. And her and I still have a very good relationship, but. You know, she challenged my thought process throughout all of that and really surfaced and allowed me to be vulnerable. Right, right. And that's why I'm comfortable talking about this with you today. Like
Claire Hayek: you did the
Gregg Frederick: work. Of course.
Claire Hayek: Yeah.
Yeah.
Gregg Frederick: Learning to be vulnerable, but vulnerable to be able to tell a story and hope that people listening to this or
Claire Hayek: mm-hmm.
Gregg Frederick: In our coaching practices, to understand that it's okay to be vulnerable. It's okay to talk about the good and the bad.
Claire Hayek: Absolutely.
Gregg Frederick: But that, that, that trigger moment was, we all, we talk a a lot about in neuroscience about responding versus reacting, right?
Mm-hmm. So taking a step back and, taking that three second pause before you say something, you know, really changes the outcome. And for me it was, I, I walked away from that conversation saying, I need a change in my [00:14:00] life. I need a change in my career. And I tried to work it out with, with Giant while I was there to, you know, can I take a step back and, start responding start being less reactive to what they needed.
But I didn't see that changing. It was getting even more reactive. They were
Claire Hayek: right.
Gregg Frederick: Requiring me to be more reactive. So at that point, I, I just started building out, you know, what would it look like to go on my own.
Over the years just having clients and understanding clients and being in the business world, I had a bunch of people saying, Hey, if you ever leave Giant, you know, we'd love to work with you or have you come into our company and work with us on business development,
Claire Hayek: right?
Gregg Frederick: Or. Things like that. So,
Claire Hayek: uh, so, so you chose, you chose differently, you chose to shift. Yes. Uh, you, you realized that if you had stayed you tried Yes. Certain things. It stopped, stopped reacting and, and, and, uh, uh, pausing, et cetera. But that wasn't working from what I understand.
Gregg Frederick: Right. The culture cat is, it's [00:15:00] part of a, of a company culture.
Right. So it's exactly. If a culture of the company is very reactive, it's hard to get to fit into that. And of
Claire Hayek: course,
Gregg Frederick: Slow, I
Claire Hayek: mean, we're gonna have to change the whole culture. And this is one person, right? It starts with one person. But, you know, sometimes we don't, we may not wanna take.
This on this is probably not the right thing for us.
Gregg Frederick: Right.
Claire Hayek: But I'm interested to know so you, you mentioned, you know, you stopped reacting, you start responding and, you know, you applied a couple of uh, tools and of course you had the help as well.
Gregg Frederick: Yep.
Claire Hayek: Which is wonderful. Now, what changed at home?
So when that pace changed in you, when that past, whatever you change in your life, what, how did that trickle back to your family?
Gregg Frederick: Well, for me, I, I became happier. I became healthier. I was sleeping better, I was eating better, you know, as, as an athlete. And I still race bikes to this day, but it, as all of those things that affect our mindset, sleep eating well being present.
Claire Hayek: Right.
Gregg Frederick: You know, for me that was the [00:16:00] number one thing is, is slowing things down and being present particularly, three, three young boys and a wife, and now a new business. That was a big leap.
Claire Hayek: So what, what do you do? What do you personally do? Doing things
Gregg Frederick: on my.
Claire Hayek: Yeah. So what do you personally do in the moment when you feel the old pattern coming back?
Because I mean, you said it, you know, you have your own business, you still have your life pressure doesn't go away. It's just how we react to it. How we choose to react to it or deal with it, right? Yep. So what, when you feel that pattern coming back, 'cause you're a high performer, you're an athlete, for God's sakes.
Yes. Like it's, and it's a good thing. It's a positive thing until it goes outta control. Right. So what is it, what is it that, what's that thing that you do? In that moment when you're, I'm sure you're way more self-aware now. Absolutely need to, when you like, oh, here we go, this is coming back. What do, what do you do?
So
Gregg Frederick: a couple things. I'll, I'll respond. First of all, that, uh, nowhere. I don't wanna be the dead horse on that, but it's so important to be able to take that time [00:17:00] to, to respond and think through before you react to something. I mean, obviously as business owners and and coaches we have to react to things quite oftenly, but now I can respond in the framework of does this fit who I am?
Claire Hayek: Right?
Gregg Frederick: Does this fit in my value system? Does this meet my why, right? Mm-hmm. Does this, is this fulfilling my purpose?
Claire Hayek: Okay. So if we, if we were to choose two things Yeah. That, you know, we have some, someone maybe listening that has that same pattern right now that you had, right? Yeah. A high performer, high urgency, high pressure.
If we were to, to narrow it down to two things they can do literally this week. 'cause I'm all about practicalities.
Gregg Frederick: Yes.
Claire Hayek: Um, in order to, to move from reaction to response. So you gave us the first one. What would be. Something else that you find really helps you that maybe so I could help somebody else?
Gregg Frederick: I would say either find your form of meditation and that doesn't have to be something, [00:18:00] you know, where you're sitting in, in. In a quiet room for, right. A lot of people meditation is walking the dog, listening to a podcast or walking Right. Gonna, the gym or, you know, for me, going out on, on my road bike and riding some distance and, and really thinking about trying to leave things behind, but thinking about you know, would it ever, whatever it is in front of me that, that's pushing those boundaries.
Claire Hayek: Right. Um,
Gregg Frederick: the other part is journaling.
Claire Hayek: Hmm.
Gregg Frederick: Actually, course I'll go back to that, but I think the third part is having a mentor or a coach or someone that you can, you can have that vulnerability with, and sometimes it's your spouse, but you know, the spouse is gonna be very, they're not gonna be objective right.
As much as, as we want them to be. But, you know, having a mentor or coach that you can really lean on to, to have that conversation and who, who's gonna give you. Give you some honest feedback is, that's invaluable. [00:19:00] Absolutely. But the jour, the journaling part is, again, getting it out of your head and onto paper or, you know, with, with our phones, there's so many different ways to, to journal now, but getting that your head and, and on paper somewhere else is, it helps, you know, lift that load off your shoulders.
Claire Hayek: Absolutely. And this is all very practical tools that we use. Uh, we, sorry, we use when it comes to. Little tricks and reset tools when it comes to high pressure environments. I mean, just taking a pause, like you said, just pause and, and be before reacting or journaling. Basically what you're doing is you're naming what's happening, you're just dumping it all out, which brings you back to your prefrontal cortex.
If you're completely in, in fight or flight and you can't slow down, it just slows you down. It's like, okay, this is what's happening. This is how I'm feeling. This is what's going on. And automatically just helps you focus and get anchored and grounded all of a sudden, literally, that's just works miracle and so underestimated.
And of course talking to somebody like you, [00:20:00] like you said, in a way it's a different way of journaling, if we wanna call it that, right? Sure. Now. One more thing. So what's a sign? A leader is drifting into burnout even when they still look productive. Feel productive. What would be that like blind spot you think?
Uh, so
Gregg Frederick: I think the number one thing I see with leaders who are, who are in burnout is they dread. It's the dreading, the mundane.
Claire Hayek: Okay. Interesting.
Gregg Frederick: Not, from an organizational perspective, it's easy to tell who's, who's engaged and who's not engaged. So when you see, you know, we do, we do engagement studies, and you see exactly who is burned out or not burned out based on how engaged they are with their work.
But from, from, you know, if someone's listening and they're questioning, you know, are, am I burned out or am I not burned out? Try going through, writing down three positives at the end of [00:21:00] the day. Right? Yeah. And if those negatives start to outweigh the positives, right? If you can't name three positives and quite frankly, Claire, whether I'm doing a, a.
A seminar or um, coaching a group. When you ask somebody to write down three positives off the top of their head or how their day is going, yeah. It's so hard for people to do,
Claire Hayek: right? Oh yeah. I know. I do that all the time.
Gregg Frederick: Wire to think negatively, right? So if I ask anybody, Hey, what's going bad or What's wrong with your life?
Or what's going bad in your life? You know, we can rattle that off like that, but we have a hard time telling people
Claire Hayek: Absolutely.
Gregg Frederick: What's going right?
Claire Hayek: Yeah. And the thing is, I call it, and, and listeners to the show know this. I call it, uh, uh, find the gift. And I'm always challenging clients and listeners give me three gifts.
I actually had a call with a lawyer a couple of weeks ago, one of my clients, and, and, and, and she couldn't see it. She couldn't [00:22:00] see it. She's like, well, right now, right now, the three gifts in this horrible thing going on right now, I'm like, yes, you could do it. Get creative. Get creative and, and she actually came up with five.
Because she took the time to stop and find the gift. And I think it's a practice. And that's what we build with mental fitness. I love the fact that you brought this up and kudos for you, uh, to thank you to talk about this. So here we go. Rapid fire problem. So these are short answers. Uh, as much as you can, I have like four or five questions for you.
I, I was so excited about this. I hope I have good
Gregg Frederick: answers for,
Claire Hayek: there's no good or bad man. It's just your answer and I'll take it. Are you ready?
Gregg Frederick: I'm
Claire Hayek: all right. Here we go. One belief about leadership, you changed your mind about,
Gregg Frederick: so over the years, what I've learned is leaders should be very edgy. So what I, what do I mean by that?
There's a myth that people should be well-rounded. But [00:23:00] the best leaders are very sharp in who they are. So they're very self-aware of their strengths. They're very self-aware of what they bring to the table and who they are, but they understand the well roundness comes from enabling others to do what they're not good at or managing, helping other people manage around their weaknesses or or their deficiencies.
Yeah. So being very sharp in your leadership skills. And very complimentary to others to, to round you out.
Claire Hayek: Yeah. And I, I mean, I call it in a way calm authority. I love that word. Okay. Moving on. A question you ask yourself, when pressure spikes,
Gregg Frederick: Does this feel right to me? Is this bumping up against my, my purpose?
Claire Hayek: Awesome. And one last one. Yes. One sentence. You tell the younger Greg, that younger version of you.
Gregg Frederick: Uh, be self-aware around my strengths. Around your strengths.
Claire Hayek: Okay. All right. This conversation really matters, Greg, uh, [00:24:00] because as I said, a lot of people keep pushing while their life quietly just.
They're shrinking in a way, right? Yeah. And they're, they're just not realizing what's going on. So, uh, everyone listening here today, Greg's story is a reminder that you can build results and still stay human. You can lead hard and still lead with calm authority. And it starts with how you regulate yourself when actually pressure hits.
And we gave you a couple of tips. Greg was very generous with his tips and I'm very grateful to that. If this episode resonated in any way, please do follow the show, subscribe like this episode, and share it with someone who needs to hear this, who's probably going through this. Let's get that ripple effect going.
And if you're thinking I'm tired of running on urgency I'm, I'm tired of being in survival mode 24 7. I wanna lead at the level I know I have in me. Do scan the QR code you that you see on the screen. And if you are listening on audio, check the link tree link in the [00:25:00] description. You'll see my mental fitness masterclass called Play at the Level you were built for.
It gives you the tools to build real control under pressure, and you might also see a limited time podcast listener code. So do look out for that. And if you want to talk about pressure proof performance for your leadership team, reach out to me on LinkedIn. I design operating systems that. Keep teams clear, calm, and effective when those stakes are really high.
Greg, thank you so much for being here. I do wanna leave time for you to give us a couple of final words. It was a true pleasure having you, and thank you so much for sharing your story,
Gregg Frederick: Claire. Thank you. I really appreciate the time and the platform. And you know, I know you and I share a shared passion around neuroscience and leadership.
And we're really just scratching the surface on all of that, right? So what, the work that you're doing, the work that I'm doing, like we're at the forefront of that. So I really appreciate, again your time and effort and everything that you're doing, [00:26:00] and yeah, I, let's do this, let's move forward.
Claire Hayek: Yeah. You know what I say, Greg I meet brilliant people like you. Every day and, uh, at different levels, you know, I learn from, they learn from me. We're growing, we're still growing, right? And what I feel that there's just not enough of us out there. So when I meet people like you, I'm going, yes, like you said the word, let's do this.
We don't have enough people out there doing what we're doing, and I feel that this is what people need right now. This is how we're gonna grow and this is how we're gonna impact positively. Based on our experience, our lived experience. So thanks again for sharing yours. It was a true pleasure having you and, uh, everyone listening or watching us lead boldly.
Stay human. Don't forget that. And turn every challenge into a gift. And remember Greg said it too, so it's not only me. You can always find those three gifts. All right. Thank you all from Paraguay. I [00:27:00] will see you next week. Bye bye, Greg. Thank you.
Gregg Frederick: Thank you.